It started as a storefront run out of its own pocket in 2018 — self-funded at seventeen, incorporated within the year, and grown on ad spend we financed ourselves.
That taught us what a marketing budget feels like when it’s your own. We ran the catalogue, the pricing, the sourcing and the fulfilment, and we hired and directed the people who helped.
Then the pattern repeated. Every time we hit a problem running our own businesses we built the fix — then found other founders had the same problem, and started selling it. An app, launched to five countries in three months on zero ad spend. A cross-border consultancy taken to 17,000 organic users in six months. An automation practice born from building our own internal tools.
Four ventures, one entity, and a service list shorter than most agencies’. We only sell what we’ve carried ourselves — which is why every number on this site traces to a business we ran or a client we served.
Srishti runs the account you talk to. The build — search, automation, product, paid — is done by the operators who shipped the same systems on our own ventures, not handed to a junior once the contract is signed.
When you email Grupco, Srishti reads it.
