Proof, not portfolio.

The challenge

A consultancy entering a crowded category with zero domain authority, selling to founders who were searching in a dozen different markets.

What we did

We built it as a templated product on self-hosted Next.js, generating a market page per country track, and ran programmatic SEO across eight of them — then optimised for how AI assistants answer, not just how Google ranks.

The numbers

Buyers moving to AI answers and your traffic flatlined? This is the engine we install.

The challenge

Two organisations losing days a week to manual document processing and delivery admin, both having talked about AI for a year without shipping anything.

What we did

We diagnosed where the hours actually went, then built and integrated the workflows end-to-end — including a full-stack GST billing product generating compliant PDF and Word invoices across four document types, daily.

The numbers

Team re-keying data, AI plans stuck at the demo? This is what shipping actually looks like.

The challenge

Solo HYROX athletes had no reliable way to find a training partner, and the category had no product built for it.

What we did

We conceived, built and launched it ourselves — including a 0–100 scored match engine — and deliberately prioritised matching over social features so the core loop worked before anything else was added.

The numbers

Need users this quarter, not next year? This is the pace we work at.

The challenge

A standing start at seventeen, with no outside capital and no team — competing in a category where paid acquisition decides who survives.

What we did

We ran the whole business: catalogue, pricing, sourcing, fulfilment, and customer acquisition through paid Facebook and Google funnels financed out of our own pocket. We hired and directed a small team across design and delivery.

The numbers

Want spend managed like it’s someone’s own money? That’s exactly what it was.